Corbin O'Grady

Photographer Anita Corbin from Wellington, Somerset, started taking award winning pictures from when she was 10, so she really has seen how digital technology has changed the face of photography.

Making a business picture perfect
While the use of digital is now an integral part of photography Anita thinks that, by embracing technology, other businesses across all sectors could also see clear benefits.
No more does she have to carry boxes of film and developing equipment on assignment or worry about x-ray equipment at airports. It also means she can reduce costs by more than 50%. Anita says:
“You have to progress; your business has to develop as the world develops or you just won’t be able to keep up. Yes, it may seem scary and risky, but there are things you can do to protect yourself. For me that is about putting security in place to stop my pictures getting into the wrong hands, such as embedded metadata or watermarking. But whatever the business, there are things you can do to minimise risk.”
Anita, co-owner of Corbin O’Grady Photography, is currently in the midst of her latest work, which celebrates First Women – women who have been pioneers in their own way.
“When I turned 50 I thought I wanted to do something that said something about me as a photographer, so Making a business picture perfect Photographer Anita Corbin from Wellington, Somerset, started taking award winning pictures from when she was 10, so she really has seen how digital technology has changed the face of photography.
First Women was born. The project is about looking at the different strengths of these women and what makes them who they are. For example, it’s interesting to look at the motivations of a 23-year-old Tae Kwon Do champion compared to a 103-year-old who once campaigned to get equal pay for women at Plymouth Docks.”
Her advice on women in business wanting to do more digitally is to have faith. She says:
“Believe in yourself and take time to see which technology is best for you and your business. Don’t just get into gizmos and gadgets because you have seen others doing it. This is about standing back and deciding what technology will enhance your business while not taking the focus off your vision about what you are all about. And, of course, speak to others, particularly other businesswomen. Women are great collaborators and it’s also fun to collaborate.”